Crimson & Co strengthen drinks practice with the appointment of Simon Williams

Crimson & Co is delighted to announce the appointment of Simon Williams. He joins as a Principal to advise senior teams across Crimson & Co’s global client base, primarily in the drinks sector. Simon has over twenty-five years’ experience across the supply chain. During his ...

Retailers need to be savvier and smarter to avoid feeling blue during Black Friday

Black Friday should not just be an opportunity for retailers to follow the herd – instead, they should develop their own marketing and pricing strategies. Doing this, combined with inventive delivery practices, will allow them optimise their sales and margins over the whole Christmas ...

Managing complexity in the supply chain – The Drinks Business

It is very easy to over-complicate things. When it comes to the complexities of the supply chain, the wrong approach can lead to frustration, inefficiency and wasted effort. We have all seen how poor supply chain management can result in too broad a supplier base, low stock ...

The Drinks Business Awards 2015: The Winners

Crimson & Co is delighted to announce the winners for the Best Supply Chain Initiatives at the Drinks Business awards 2015. From the retail sector to importers, logistics, design, marketing campaigns and launches, the Drinks Business Awards are designed to recognise and reward top ...

The Drinks Business Awards – The Drinks Business Magazine

As the drinks business awards enter their 12th year, a new partnership aims to shine a spotlight on one particularly key element of this global industry. Working together with specialist supply chain consultants Crimson & Co, 2015 will see the drinks business recognise outstanding ...

The Drinks Business Awards 2015

We are delighted to announce that we have introduced a series of new awards, recognising outstanding achievement in various aspects of the supply chain in association with The Drinks Business. Crimson & Co will judge entrants in new categories including awards for Supply Chain ...

Drinks Industry Forum

Crimson & Co was delighted to host its inaugural Drinks Industry Forum at The Sanderson Hotel, London on 22nd January 2015. Guests from some of the world’s leading drinks and packaging companies joined us to explore the theme of ‘Agility and innovation through collaboration: ...

Drinks industry should strive for better supplier collaboration – Beverage Daily

The drinks industry needs to strive for greater supplier collaboration, as product portfolios become increasingly varied and complicated, says Crispin Mair, Director at Crimson & Co. Consumers expect new products and variations from drinks companies, which in turn puts pressure on ...

Drinks industry lags behind FMCGs

‘The drinks industry is starting to catch up with the FMCG sector when it comes to product innovation,’ commented Crispin Mair, Director at Crimson & Co. ‘Traditionally, drinks companies have tended to offer one set product with the only variance being the size ...

Agility and innovation through collaboration: A new era for supplier development in the drinks industry.

In high product churn environments, supply chains cannot be any less than highly skilled at supplier management. As the packaging supply base in the drinks sector is relatively narrow, customers don’t just need to compete for consumer attention, they need to compete for supplier ...


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